THE FUNDARAISING PROJECT
VẦNG TRĂNG HỒNG
Insight: While Mid-Autumn Festival is a season of warmth and family reunion, many children suffering from kidney disease spend the holiday in hospitals, fighting their illness away from home.
Idea: Inspired by traditional Mid-Autumn characters—Cuội, Hằng Nga, and the Jade Rabbit—the project introduced the “Pink Moon” as a symbol of warmth, care, and emotional embrace, bringing comfort and joy to hospitalized children during the festival.
Execution: As part of the Board of Directors, I led the concept development and event planning, structuring the campaign into three phases, each centered around one symbolic character: Cuội, Hằng Nga, and the Jade Rabbit.
Outcome: The project successfully raised nearly 20 million VND, delivering both financial support and emotional connection, while creating a meaningful Mid-Autumn experience for children undergoing treatment.